John Mathes is a twenty-five year advertising, marketing and branding professional with major industry experience in retail and financial services. He’s skilled in retail planning and retail brand positioning and is an award-winning strategist and author of over 30 community bank and credit union brand positionings.

He has major retail customer experience tenure on brands like Wal-Mart, Western Auto, Rent-A-Center, Regions Bank, Kohl’s, H&R Block, Suntrust Bank, Bellsouth Mobility, Huntington Bank, NAPA Auto Parts and many others.  He’s won several ABA Marketing awards in the categories of point-of-sale, branded environments and advertising.